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UNION FIGHT IS “MY FIGHT, TOO” NEW WEB AD SUPPORTS UNIONS UNDER ATTACK

UNION FIGHT IS “MY FIGHT, TOO” NEW WEB AD SUPPORTS UNIONS UNDER ATTACK
Ad Counters Recent Attacks on Public Employee Unions

WASHINGTON, D.C. — Dewey Square/Latinovations Media and Dewey Digital released a Spanish-language version of its Web ad, “My Fight, Too,” on Friday backing the union workers who have been targets of attacks from political leaders in Wisconsin.  As the fight shifts to include organized workers in Michigan, Ohio and Indiana, the new ad calls attention to the contribution of teachers, firefighters, and nurses who “Stand up. Negotiate. And win fights for all of us.”

““My Fight, Too” says union members are the nurses who care for us, the police who protect us and the teachers who educate our children. Their fight is our fight, and they deserve our support in community after community throughout the country,” said Jill Alper, Dewey Square Media Principal.

Dewey Square posted the ad Friday on the Latinovations’ blog, La Plaza and at www.myfighttoo.com, asking viewers to share with supporters in affected states and throughout the country.

“The legacy of the labor movement has helped Latinos in their quest to achieve the American Dream,” said Maria Cardona, head of Dewey Square Public Affairs and Latinovations practice. “Latinovations created the Spanish-version of this ad to underscore the message that everything these hard-working men and women have accomplished has helped all Latinos in this country live a better life.”

Latinos are the fastest growing and largest minority group in the U.S., now an integral part of American society.  The U.S. Census Bureau protected the total Latino population at least 16% in 2010.

The initial Web ad was posted on YouTube on March 3, in response to Wisconsin Governor Scott Walker’s ongoing assault on public-sector employee unions in that state.

“My Fight, Too” Script

They’re under assault. (Están bajo ataque.)

The ones who care for the sick, teach the children, and run into fire. (Los que cuidan a los enfermos, educan a nuestros hijos, y nos protegen en los incendios.)

Union members. Hard working people, chasing the American Dream. (Miembros de los sindicatos, gente que trabaja arduamente, tratando de lograr el sueño americano.)

A fair wage. Health care. A secure retirement. (Un salario justo. Cuidado de salud. Una jubilación asegurada.)

They stand up. Negotiate. And win fights for all of us. (Ellos están listos para luchar, negociar y ganar batallas para todos nosotros.)

But Scott Walker’s power grab could stop all that. (Pero la ambición de Scott Walker puede terminar con estos esfuerzos.)

It’s time to fight back. (Es hora de luchar.)

www.myfighttoo.com

This is the Spanish version of “My Fight, Too,” an ad by Latinovations.

Dewey Square Group Wins Prestigious Award

DEWEY SQUARE GROUP WINS GOLD POLLIE
FOR LIVING PORTRAIT OF GOVERNOR JENNIFER GRANHOLM
American Association of Political Consultants Give Award to Media, Public Affairs & Grassroots Firm

WASHINGTON, D.C.— The American Association of Political Consultants (AACP) awarded The Dewey Square Group and Joe Slade White & Company a Gold Pollie Award for best non-broadcast video. The video details  the major accomplishments of Michigan’s two-term governor, Jennifer M. Granholm.

“The Dewey Square Group, along with Joe Slade White & Company, is honored to have had the opportunity to memorialize the historic work of Governor Granholm,” said Chuck Campion, Founding Partner of the Dewey Square Group. “We are also pleased to have been acknowledged for this video by our peers.”

It is tradition that upon leaving office, each Michigan governor  has a portrait painted and hung in the State Capitol. The Michigan 2010 Foundation was established in part to commission and fund Governor Granholm’s portrait, in addition to this video.

“In the Internet age, there are new and innovative ways to capture history, and in kind, we created this living portrait for the Michigan 2010 Foundation,” said Dewey Square Principal, Jill Alper, one of the video’s producers . “These stories captured on video by major elected, business, and community leaders from throughout the state will remain a colorful testament to Governor Granholm’s legacy of driving to diversify Michigan’s economy, and working to educate and protect its citizens.”

The living portrait can be viewed at www.GranholmPortrait.com.

Dewey Square Web Video Supporting American Workers

Dewey Square Web Video Supporting American Workers
 
Today Dewey Square launched a new web video that supporting America’s workers in Wisconsin and across America.

This video was produced by Dewey Square Media.

DSG cited for good performance by parent company WPP

Our parent company, WPP Group, said like-for-like revenue for its PR and public affairs businesses grew 3.7% to $1.38 billion in 2010, with the unit growing 5.6% in the fourth quarter. Dewey Square Group was one of the firms WPP cited for good performances! 

The full text of the PR Week article is below.

PR and public affairs up just 3.7% at WPP in 2010

PR Week
Jaimy Lee
March 04, 2011
NEW YORK: WPP Group said like-for-like revenue for its PR and public affairs businesses grew 3.7% to $1.38 billion in 2010, with the unit growing 5.6% in the fourth quarter.

The 5.6% growth in like-for-like revenue at the PR and public affairs unit in Q4 excludes the impact of acquisitions and currency fluctuations.

WPP cited Burson-Marsteller and specialty firms such as Dewey Square Group, Robinson Lerer & Montgomery, and Public Strategies for good performances. Other PR agencies in the WPP family include Hill & Knowlton, Ogilvy PR Worldwide, and Cohn & Wolfe.

The PR and public affairs sector, which makes up 9% of WPP’s total revenues, showed the least growth compared to WPP’s advertising, consumer insight, and branding and identity and healthcare and special communications units.
WPP said the group’s overall like-for-like revenue rose 5.3% to $15.19 billion in 2010, compared to the $14.13 billion it reported for 2009.

The group’s like-for-like revenue in the fourth quarter jumped 8.5%, which WPP said is the fastest rate of quarterly growth for the group since Q4 of 2000.

“2010 was a year of significant recovery, as clients re-focused on top-line sales growth and expansion, particularly in faster-growth geographic markets, as well as continued cost containment in the slower-growth markets of the United States and Western Europe,” said WPP CEO Martin Sorrell in the earnings statement.

Sorrell also addressed the group’s strong performance in the US. WPP’s North America unit generates 35.1% of total revenues and reported a 7.6%-increase in like-for-like revenue in 2010 – the largest annual growth for any of the marketing services network’s regions.

“The strong finish to 2010 has continued into 2011, with like-for-like revenues in January 2011 up over 8%,” said Sorrell in the earnings statement. “Geographically, we are seeing stronger growth in both Asia and Latin America and with the United States remaining strong.”

*All figures were converted from the British pound to the US dollar using the XE currency converter.

Link:  http://www.prweekus.com/pr-and-public-affairs-up-just-37-at-wpp-in-2010/article/197607/