UNION FIGHT IS “MY FIGHT, TOO” NEW WEB AD SUPPORTS UNIONS UNDER ATTACK
Ad Counters Recent Attacks on Public Employee Unions
WASHINGTON, D.C. — Dewey Square/Latinovations Media and Dewey Digital released a Spanish-language version of its Web ad, “My Fight, Too,” on Friday backing the union workers who have been targets of attacks from political leaders in Wisconsin. As the fight shifts to include organized workers in Michigan, Ohio and Indiana, the new ad calls attention to the contribution of teachers, firefighters, and nurses who “Stand up. Negotiate. And win fights for all of us.”
““My Fight, Too” says union members are the nurses who care for us, the police who protect us and the teachers who educate our children. Their fight is our fight, and they deserve our support in community after community throughout the country,” said Jill Alper, Dewey Square Media Principal.
“The legacy of the labor movement has helped Latinos in their quest to achieve the American Dream,” said Maria Cardona, head of Dewey Square Public Affairs and Latinovations practice. “Latinovations created the Spanish-version of this ad to underscore the message that everything these hard-working men and women have accomplished has helped all Latinos in this country live a better life.”
Latinos are the fastest growing and largest minority group in the U.S., now an integral part of American society. The U.S. Census Bureau protected the total Latino population at least 16% in 2010.
The initial Web ad was posted on YouTube on March 3, in response to Wisconsin Governor Scott Walker’s ongoing assault on public-sector employee unions in that state.
“My Fight, Too” Script
They’re under assault. (Están bajo ataque.)
The ones who care for the sick, teach the children, and run into fire. (Los que cuidan a los enfermos, educan a nuestros hijos, y nos protegen en los incendios.)
Union members. Hard working people, chasing the American Dream. (Miembros de los sindicatos, gente que trabaja arduamente, tratando de lograr el sueño americano.)
A fair wage. Health care. A secure retirement. (Un salario justo. Cuidado de salud. Una jubilación asegurada.)
They stand up. Negotiate. And win fights for all of us. (Ellos están listos para luchar, negociar y ganar batallas para todos nosotros.)
But Scott Walker’s power grab could stop all that. (Pero la ambición de Scott Walker puede terminar con estos esfuerzos.)
It’s time to fight back. (Es hora de luchar.)
This is the Spanish version of “My Fight, Too,” an ad by Latinovations.