DSGMedia’s Jill Alper Discusses the $1 Billion Campaign

“In the eight states where the spending is focused, only 13% of the electorate in the states might be targeted, so you are really talking more than a billion in spending aimed at a few million voters in a handful of states,” explains DSG’s Jill Alper in her column this week in the Detroit Free Press. “Advertising will be done at the block level, not by media market.” A veteran presidential campaign strategist, Alper heads DSG’s national campaign and Michigan practices as well as the full service advertising agency DSGMedia. Read Alper’s take on the advent of billion dollar campaigns. Click here to get the full story.