New Television Network

DSG developed an 8 state, 40-market campaign plan for the launch of a new sports television channel. DSG working with community leaders used grassroots, grasstops, earned media, and new media tools to recruit, build support among fans, and establish a presence on cable television. The network successfully launched and became the first cable network to reach 30 million homes in its first 30 days on air and went on to sign agreements with more than 180 cable operators within each of the targeted eight states.

Multicultural Outreach for a Leading Health Care Company

DSG's multicultural practice managed the third-party outreach and grassroots mobilization campaigns for a health care company. DSG conducted outreach efforts to build health care events targeting minority seniors in targeted cities around the country. DSG designed and implemented the launch of new initiatives and products in communities across the country for the health company that serves more than 70 million Americans.

Strategic Counsel for a Telecommunications Company

DSG's multicultural practice provided strategic counsel for a telecommunications company's outreach efforts with African American and Latino constituencies. DSG designed the tactical outreach program that helped introduce the company to dozens of the nation's leading African-American and Hispanic organizations. In our continuing work, DSG is leveraging its relationships to help establish partnerships between the company and influencers at the national, state and local levels.

Creation of a Not-for-profit for a Major Corporation

A major corporation retained DSG to design and coordinate a national not-for-profit entity with the goal of addressing the growing national health problems associated with childhood obesity. DSG developed the 501(c)(4), the Coalition for Healthy and Active America, to educate parents, kids and the media about the importance of physical fitness and nutrition. DSG recruited national and local founding members, developed and executed the national and state-based communications strategy including launching a national website. DSG also managed state-based media events to help garner attention for the issue. Through the efforts of DSG on behalf of CHAA, the organization has successfully rolled out Back to School programs and recruited opinion leaders, nutritionists and members of the medical profession to speak to children about exercise and obesity.