Case Studies

Creating Funding Pipeline for Healthcare Provider

DSG’s Michigan Practice worked with the Detroit Medical Center (DMC), a major local health care provider, to create a Friends & Family Program that generated hundreds of millions of dollars for the hospital system.

Cutting Through the Clutter with Online and Media

Dewey Digital partnered with DSGMedia to create an integrated online campaign for a national professional association and produced an online motion graphic video that “cut through the clutter.” The online campaign YouTube spot generated more than 100,000 views and directed viewers to a webpage with advocacy tools.

Building Legislative Support with Online Advocacy

DSG conducted a comprehensive social media outreach campaign to mobilize supporters of Massachusetts gaming legislation, culminating in the passage of a comprehensive law in 2011.
Successful tactics included growing the coalition’s base of Facebook friends and supporters to more than 20,000; mobilizing more than 1,000 supporters to attend State House Lobby Day; and providing live updates and pictures from the event on social media.

Protecting Families, Seniors in Advance of Expected Flu Outbreak

DSG worked with a U.S. government agency on a social mobilization campaign to raise awareness of the importance of individual and family preparedness for the H1N1 flu outbreak and to encourage people to take actions to prepare. In eight geographically and ethnically diverse communities across the country, our firm engaged local leaders and community-based organizations to engage community support for H1N1 preparedness.

Building Support for Education Jobs Bill

DSG developed and operated a localized campaign in 14 states and 20 media markets to gain support for the Education Jobs Fund in early 2010.

Building Community Relationships and Third Party Support

When a major energy company needed to build relationships with important constituencies and in communities where they do business, we helped by establishing a community advisory program consisting of third-party organizations and influencers. Our firm successfully coordinated all of its activities as part of a broader outreach and branding campaign, and created their online and digital presence.

Providing Consumers Access to College Sports Coverage

Developed a grassroots and grasstops campaign for a major sports cable network – covering more than 40 markets in total – to bring political persuasion and consumer pressure to bear on cable operators. Using earned media and online activism, the campaign helped them become the first television network in history to reach the milestone of 30 million homes in 30 days on air.

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