African-American and Latino communities now comprise more than one quarter of the country's population. Corporations, non-profits, advocacy groups and elected officials recognize the power and influence of these and other emerging markets, and utilize DSG's multicultural practice to help build effective and lasting relationships within these critical markets.

DSG's senior staff have decades of established relationships and experience working within diverse communities and emerging markets, both nationally and at the state level. Utilizing that experience, DSG reaches opinion leaders, consumers, cultural influencers, activists and elected officials where traditional public relations and marketing strategies are unable to penetrate. Accomplished at grassroots, coalition building, media and alternative marketing, DSG delivers visibility and long-term staying power for client positions, brands and products.