Multicultural Outreach and Advocacy

African-American and Latino communities now comprise more than one quarter of the country's population, and by 2042 the U.S. will be a majority minority country with multi-trillion dollar spending power in communities of color.

Recognizing the power and influence of these and other emerging markets and the direct connection to their immediate and long-term goals, corporations, non-profits, advocacy groups and organizations turn to DSG's multicultural marketing practice to help build effective and lasting relationships within both communities.

DSG's senior staff have decades of established relationships and experience working closely with the leaders in the African-American and Latino communities both nationally and at the state level. Utilizing that experience, DSG reaches opinion leaders, consumers, cultural influencers, activists, elected officials, and media professionals including Spanish-language outlets, where traditional public relations and marketing strategies are often unable to resonate. Accomplished at grassroots advocacy, third-party outreach, government relations, coalition building, media relations and alternative marketing, DSG delivers visibility and long-term relationship building that bolsters our clients' positions, brands and products.