Jill Alper checks in from Democratic National Convention

Posted on September 7th, 2012

“When we gavel down, both parties will have laid the framework for the general election, and the game will truly be on for what will be the most targeted, expensive and technologically-driven election in modern history,” Democratic Strategist Jill Alper relates in her column this week in the Detroit Free Press from the Democratic National Convention in Charlotte, North Carolina. Click here to read the full piece.

Other notable highlights from the Democratic National Convention include remarks delivered by UAW President Bob King on Wednesday and former Michigan Governor Jennifer Granholm on Thursday touting the Obama Administration rescue of the American auto industry. You can click here to watch Bob King and here for Governor Granholm’s speech.

DSG Associate Brandon Hynes on the Front Page of the Detroit News

Posted on August 21st, 2012

DSG associate Brandon Hynes

DSG associate Brandon Hynes, pictured on the front page of the Detroit News, basks in victory and celebrates as the Detroit Institute of Arts (DIA) millage passed earlier this month. DSG congratulates the DIA and the DSGMedia team on their victory.

DSG Congratulates Michigan Practice on Campaign to Save the Detroit Institute of Arts

Posted on August 21st, 2012

Earlier this month, Metro Detroit passed a millage securing funding to keep the doors of the Detroit Institute of Arts open.

“I am tired and I am anxious but I feel really peaceful about where we are,” said DIA chief operating office Annmarie Erickson in the Detroit News this morning. “I think we ran a good campaign.”

The Dewey Square Group and DSGMedia congratulate the Detroit Institute of Arts and Art is for Everyone on their victory and a well-run campaign. Click here to watch the campaign spots. You can find additional coverage of the DIA millage here.

Jill Alper Tells Us Why Not to Believe All the Polls You See

Posted on August 21st, 2012

“An interesting thing about polls is how they can make or break a candidacy. It is critical to have a strategy to create momentum using ‘clips, polls, and cash on hand,’” notes Democratic Strategist Jill Alper in a Detroit Free Press column last Sunday. “A candidate has to show momentum in all three of these categories in order to be taken seriously by organizations for endorsements and by donors for support.” Click here to read the full column.

You can find all the latest political polls on the TPM media PollTracker App available for download in the Apple iPhone App Store.

DSGMedia’s Jill Alper Discusses the $1 Billion Campaign

Posted on August 6th, 2012

In the eight states where the spending is focused, only 13% of the electorate in the states might be targeted, so you are really talking more than a billion in spending aimed at a few million voters in a handful of states,” explains DSG’s Jill Alper in her column this week in the Detroit Free Press. “Advertising will be done at the block level, not by media market.” A veteran presidential campaign strategist, Alper heads DSG’s national campaign and Michigan practices as well as the full service advertising agency DSGMedia. Read Alper’s take on the advent of billion dollar campaigns. Click here to get the full story.

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