“An interesting thing about polls is how they can make or break a candidacy. It is critical to have a strategy to create momentum using ‘clips, polls, and cash on hand,’” notes Democratic Strategist Jill Alper in a Detroit Free Press column last Sunday. “A candidate has to show momentum in all three of these categories in order to be taken seriously by organizations for endorsements and by donors for support.” Click here to read the full column.
“In the eight states where the spending is focused, only 13% of the electorate in the states might be targeted, so you are really talking more than a billion in spending aimed at a few million voters in a handful of states,” explains DSG’s Jill Alper in her column this week in the Detroit Free Press. “Advertising will be done at the block level, not by media market.” A veteran presidential campaign strategist, Alper heads DSG’s national campaign and Michigan practices as well as the full service advertising agency DSGMedia. Read Alper’s take on the advent of billion dollar campaigns. Click here to get the full story.
Talking Points Memo released its new poll tracking app for iPhone earlier this morning. The app was designed by Dewey Digital and is being labeled as the best polling app for following the 2012 election cycle. Read more about the app here.
DSG’s Jill Alper joined former Gov. Jennifer M. Granholm on The War Room on Current TV to discuss the recently announced Presidential Debates and talk about what format will most benefit President Barack Obama. Gov. Granholm helped prep Vice President Joe Biden to debate Sarah Palin in the 2008 Vice Presidential Debate. Click here to watch the segment.
“With a limited number of days between now and the convention, a big decision awaits Mitt Romney,” Democratic Strategist Jill Alper explains in the Detroit Free Press this week. Click here to read the full article on what matters when selecting a running mate.