As a Principal in Dewey Square Group’s State and Local Affairs and Multicultural Affairs practice, Vida develops public policy, community and public relations strategies that draws upon her expertise in multi-cultural and diversity markets.
Vida led APIAVote as Founding Chair and Executive Director of APIAVote, a national nonprofit that promotes civic and electoral engagement amongst Asian American and Pacific Islanders by increasing resources, partnerships and visibility of an emerging electorate. As a Policy & Legislative Campaign Strategist, Vida was instrumental in leading the grassroots efforts that helped pass the Veterans Benefit Enhance Act that was signed by President Obama that restored benefits to Filipino World War II Veterans. And as expert in electoral and base vote politics, Vida has served as adviser to three democratic Presidential campaigns.
Vida is a former Fellow with the German Marshall Fund, Asian Pacific American Women’s Leadership Institute and was recognized as one of 100 most influential Filipina women in the US.
Vida was born in the Philippines and is a proud San Francisco Bay Area native who is Golden State Warriors Fan.