Twitter Migration Report

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Snapshot of the #TwitterMigration

The #TwitterMigration isn’t over, but shows signs of moving to a lower, but steady, rate of “Quiet Quitting.”

Tim Chambers, US Practice Lead, Dewey Digital | Updated March 5, 2023

After Elon Musk’s takeover of Twitter in November 2022, some high-profile Twitter users — as well as many low-profile ones — publicly announced that they were leaving the platform, an exodus that has ebbed and flowed ever since in correlation with new policies and user fees, mass layoffs, continuing technical problems, and Elon Musk’s own online behavior.

In December 2022, we produced our first Twitter Migration report, using the data available to us to estimate the size and scope of the phenomenon of users leaving Twitter for other platforms. We’re proud to present our first quarterly update to that report.

In our March 2023 update, we find that while the rate of outward migration has slowed since the weeks following Musk’s takeover, it is continuing steadily, as more and more users are “quiet quitting” Twitter for other platforms. Mastodon has been the greatest beneficiary of this slow exodus, but other platforms like Post have also seen surges of new users.

Mastodon was by far the biggest beneficiary of the #TwitterMigration from December 2022 to February 2023.

Mastodon was by far the biggest beneficiary of the #TwitterMigration from December 2022 to February 2023.

Download the March 2023 Snapshot of the #TwitterMigration:

Download our original December 2022 report: