Approach

Background

Approach

Dewey Square Group helps our clients solve complex public affairs problems. We approach every initiative with fresh eyes and without cookie-cutter methodologies. Several key principles serve as a framework for how Dewey Square Group tackles every challenge:

Multicultural Affairs

In order to succeed, many of our clients’ initiatives require the support of the American public. African American, Latino, and Asian American communities comprise more than one quarter of the U.S. population. By 2039, today’s minorities will make up the majority of the working-age public. Dewey Square Group’s multicultural affairs practice is focused exclusively on staying in tune with these dynamic communities, maintaining key relationships at the leadership and grassroots levels, as well as with the media. Our multilingual team, including our Latinovations practice group, builds and executes culturally sensitive public affairs and consumer marketing strategies and advocates on policy, political, social and civil right issues.

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Strategic thinking.

DSG’s staff includes some of the world’s leading strategists. Based on our experience in the political and corporate arenas, we apply a campaign-style approach to achieving client goals. In the face of a tough, dynamic public affairs challenge, our team brings an uncanny ability to:

  1. – filter out noise
  2. – distill problems down to the key milestones and goals that need to be achieved
  3. – identify the most powerful levers to pull to deliver results

With a winning strategy in place, we know exactly where to invest our efforts to deliver success.

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Comprehensive planning.

Complex public affairs goals are rarely achieved overnight. DSG’s experts work in partnership with our clients to break every initiative into the measured phases required to achieve success. Client campaigns may begin, for instance, with a foundational strategic communications effort, move into a phase focused on digital and social media, and culminate with community-sponsored events or a large-scale grassroots mobilization. – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – –

Multi-faceted execution.

Part of Dewey Square Group’s campaign-style approach means employing the most comprehensive, effective and efficient tactics to achieve client goals. In-house, we offer fully integrated capabilities spanning advocacy, communications and digital techniques. We’ve spent decades building relationships with influential opinion leaders, luminaries, and leaders in government. Our network of regional and local experts covers all 50 states.

Measurable success.

DSG’s campaign mentality also comes with campaign intensity: a heightened focus and energy in everything we do to achieve client goals. And, like political campaigns, we are fanatical about measuring success. As we execute your initiative, our team constantly collects data and delivers methodical analysis and reporting on what’s been achieved. Quantitative data is complemented by qualitative evaluation by DSG’s expert strategists and tacticians. We are always evaluating whether we’re on the road to success, or if it’s time to pivot.

Real-time adjustments.

When your strategic plan hits the real world, it doesn’t always succeed right away. Situations on the ground change. Unexpected events can occur from day-to-day. Through measurement and analysis of results combined with our team’s years of experience, we assess a campaign’s trajectory quickly and nimbly make real-time adjustments where they’re needed. More often than not, we’re able to turn this type of “early learning” into greater success as our efforts progress.– – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – –

As a Hill+Knowlton Strategies company, we can bring to bear H+K’s extended global capabilities.

Get started with Dewey Square Group

We’re ready to build and execute a public affairs strategy tailored to your unique goals.

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