Twitter Migration Report

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Snapshot of the #TwitterMigration

The #TwitterMigration continues as users, developers, and technologies are migrating away from increasing chaos and toxicity on Twitter and toward newer, and more open, platforms.

Tim Chambers, US Practice Lead, Dewey Digital | Updated June 2023

After Elon Musk’s takeover of Twitter in November 2022, some high-profile Twitter users — as well as many low-profile ones — publicly announced that they were leaving the platform, an exodus that has ebbed and flowed ever since in correlation with new policies and user fees, mass layoffs, continuing technical problems, and Elon Musk’s own online behavior.

In December 2022, we produced our first Twitter Migration report, using the data available to us to estimate the size and scope of the phenomenon of users leaving Twitter for other platforms. We’re proud to present our first quarterly update to that report.

In our March 2023 update, we found that while the rate of outward migration has slowed since the weeks following Musk’s takeover, it continued steadily, as more and more users “quiet quit” Twitter for other platforms.

Our June 2023 update finds three main migration patterns: a user migration and developer migration to other platforms, and a technology migration to open protocols undergirding them. We also saw hard evidence of Twitter’s decline — a 7.7% drop in traffic compared to the same time period last year.

Twitter traffic is in decline compared to last year.

Our June 2023 report found hard evidence that Twitter’s traffic is declining: a 7.7% drop in traffic in March 2023 compared to March 2022.

Download the June 2023 Snapshot of the #TwitterMigration:

Download the March 2023 Snapshot of the #TwitterMigration:

Download our original December 2022 report: